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GROWTH & IMPACT WEEK SPEAKER LINEUP

 The speakers at Growth and Impact Week are award-winning advisors, operators, and thought leaders who don’t just understand growth and impact, they execute it. Each speaker has been selected for their ability to translate methodology into real-world implementation, sharing how they’ve built in-demand practices through intentional, ROI-driven relationships with business owners. Expect candid perspectives, practical frameworks, and honest discussion around what works in today’s market,  from client selection and trust-building to accountability, culture, and value creation. This is not a stage of theorists; it’s a room of practitioners committed to helping you apply what you learn and accelerate results in your firm. 

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Crystal Wilson

Crystal Wilson is a Certified Exit Planning Advisor (CEPA®) and Managing Director of People & Productivity at Good Apple. She partners with founders and leadership teams to build the clarity, leadership depth, and operating systems that increase...

ABOUT CRYSTAL

Crystal Wilson is a Certified Exit Planning Advisor (CEPA®) and Managing Director of People & Productivity at Good Apple. She partners with founders and leadership teams to build the clarity, leadership depth, and operating systems that increase enterprise value and expand future options.


Her work focuses on preparing both the business and the owner for transition by strengthening team accountability, reducing key person dependency, improving decision-making rhythms, and aligning personal goals with long-term strategy. Through Good Apple’s Smart Business Framework and the Exit Planning Institute’s Value Acceleration Methodology, Crystal helps organizations move from reactive growth to intentional value creation.


Crystal collaborates closely with financial advisors, CPAs, attorneys, and other CEPAs to ensure exit strategies are financially sound and organizationally ready. She believes exit planning is ultimately about stewardship, building a business that serves the owner’s life, not the other way around.