Renee Russo is a powerhouse in the exit planning and business advisory space, known for her rare ability to integrate value acceleration, operational systemization, and personal transformation to set business owners truly free. As Founder and CEO of Rise Up Business Coaching, Renee leads a team of elite female advisors who deliver high-touch, results-driven coaching rooted in one mission: helping entrepreneurs build transferable value, unlock personal wealth, and achieve real freedom in both business and life. 

A Certified Exit Planning Advisor (CEPA®), Renee’s work is grounded in the Value Acceleration Methodology. She brings a strategic, real-world lens to helping owners prepare for exit—on their terms and timeline—while aligning business, personal, and financial goals. Her background as a Professional EOS Implementer® and Certified Outgrow Advisor allows her to embed scalable operating systems that drive sustainable growth and shift the owner from the day-to-day to the Owner’s Box. 

Renee’s proprietary Ready to Rise Energy Management System complements her business strategies with a powerful framework that helps entrepreneurs overcome internal barriers to growth. Drawing from personal experience—including a high-stakes business turnaround and her own “double exit” from a marriage and company—she is uniquely equipped to help founders navigate complexity, regain control, and chart a new path forward. 

At Rise Up Business Coaching, Renee has architected an end-to-end advisory model that prioritizes strategic, value-enhancing initiatives to accelerate enterprise value. Her approach focuses on six core business value drivers—financials, sales, marketing, leadership, recruiting, and productivity—and three essential owner freedom drivers: personal planning, financial planning, and succession planning. Through customized strategic roadmaps, live KPI tracking, and consistent accountability, Renee helps clients create a business that is scalable, transferable, and aligned with the owner’s long-term vision. 

Recognized for her sky-high energy, compassionate heart, and relentless solution focus, Renee has guided hundreds of leaders through pivotal inflection points. Whether helping owners 10x their valuations, reduce reliance on themselves, or finally get clarity on what they want from their business and life, she brings an unwavering commitment to unlocking potential. 

As a dynamic speaker and bestselling author, Renee brings thought leadership and real-world tools to national stages, consistently energizing audiences of advisors, founders, and professionals alike. 

Renee’s message is clear: when we create value for business owners, we create choices—and in those choices lies their freedom.